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DOMINIQUE C LAHAIX's avatar

Fantastic example—it's spot on! This is precisely why we (ecairn) focus on mapping audiences and influencers on Substack. By doing so, you can streamline your efforts to pinpoint the exact people you need to engage with and market to. Having a clear target in mind is essential; while serendipity is nice, it doesn't allow for reliable or scalable growth.

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